Topicals x TikTok Shop Takeover Miami

CLIENT: Topicals x TikTok Shop

ROLE: Event Producer

OVERVIEW: To celebrate the launch of Topicals’ new Slick Salve Acai lip balm, AO produced an exclusive event for the Topicals x TikTok Shop creator community during Miami Art Week 2024. The experience kicked off with a lively happy hour, where attendees could personalize their balm with a custom charm and have a handheld mirror engraved, all while enjoying bespoke cocktails, a photobooth, and a unique space to leave their lip print. A surprise-and-delight moment brought the energy to new heights with a stunning performance by samba dancers and drummers.

The evening culminated in an intimate dinner, uniting the creator community and brand teams in a warm, celebratory atmosphere to toast the launch.