TDE CHAMPIONSHIP TOUR AFTER PARTY

CLIENT: Top Dawg Entertainment

ROLE: Event Production

OVERVIEW: Following a sold-out show at Madison Square Garden, AO was enlisted to produce the TDE Championship Tour after-party / listening for Jay Rock’s “Redemption” album where she handled venue scouting, facilitated guest lists, and recruited production crew Offline Projects for creative execution. The Williamsburg Hotel ballroom was transformed into a red-lit basketball gym where attendees could shoot hoops, lounge on custom built bleachers, and view banners celebrating the TDE rosters achievements. The DJ booth mimicked Jay Rock’s album cover while sounds were provided by Kal Banx, Just Dimy and Chase B.