BEAST COAST “ESCAPE FROM NEW YORK” ALBUM RELEASE PARTY

CLIENT: Columbia Records / Beast Coast

ROLE: Event Production + Sponsorship Procurement

OVERVIEW: Beast Coast comes together as a Hip Hop Supergroup rooted deeply in Brooklyn, consisting of Joey Badass, Flatbush Zombies, the Underachievers, and Pro Era’s own: Kirk Knight, CJ Fly, Nyck Caution and Powers Pleasant. 

To celebrate the release of their album “Escape From New York”, we produced a night inspired by, and in homage & re-creation, of the Hype Williams classic hip-hop film “Belly” -- in true BK bashment style. Tapped for pre-production, AO secured a brand partnership with Beats By Dre and locked in a location at Villain. The event was decorated with custom visuals & set design, and curated DJ line-up for the listening enjoyment of fans, including a live performance from Beast Coast. In bonus, fans could get complimentary tattoos and access to exclusive merchandise.